Automating Google Analytics & Ad Words reporting

As a marketing/SEO professional, you would want to spend your time analyzing Google Analytics/AdWords data rather than gathering it! Therefore, I would like to take this opportunity to introduce you to an automated solution for the Google Analytics Reporting developed by DEFTeam solutions utilizing the “best of breed” Business Intelligence tools (Pentaho and PrismCubed), without your getting into the complications of BI.

This turnkey, 100% customizable solution can help you automate the complete data downloading of the required Dimensions/Metrics of concerned GA/UA id’s and then producing reporting, dashboard and analytics with slice/dice and drill down/up features and updating them at regular intervals. So basically an updated report/dashboard can be provided to your desktop at your defined frequency!

The solution uses standard BI practices of pulling data by writing ETLs (Extract Transform and Load), creating a staging area in a standard RDBMS, creating a Data Model and finally creating the required UI (reports etc.). The solution has following salient features:

• A 100% custom developed solution based upon your needs using a proven BI platform
• Automatically downloading of respective data and refreshing of reports at user defined intervals.
• Allows the flexibility of adding data from other sources as well.
• Automatic traffic lighting alerts based upon defined criteria.
• Automatic emailing of reports (bursting) to concerned users.Role based security allows only authorized persons to view reports.
• Windows thick client and/or browser based zero foot print solution – with options to download reports in .pdf, Excel formats.
• Scalable solution - grows with your reporting requirements.
• Various pricing models from “per report basis” to complete solution ownership and deployment at your site are available!

Best Regards,
Rajendra.k
krajendra@defteam.com
DEFTeam Solutions, Inc.